Is it? Really. Do you have a mobile strategy for your email campaigns? If not then you really need to reconsider your marketing strategy. Email is one of the most favourite user activities since its introduction in the mobile world from RIM back in 2005. Today is still the top activity for the smartphone users.
Living in such fast-pacing world were we are bound with our mobile and wearable devices, email checking has become a mobile activity. 51% of all emails are now checked over mobile. That means that 75% of your non-email optimised emails go straight to the archived folder.
The below infographic from The Marketing tech Blog, does a great job outlining why your email marketing efforts don;t mater if they are not optimised for mobile.