Programmatic is not a new term. Neither is real-time bidding. If you are looking for a programmatic 101 course check this post. The below infographic simply emphasises on the importance of programatic in the digital advertising industry as well as its challenges for the advertisers as well as the publishers. Publishers and advertisers need to do a reality check and see that programmatic is not here to take over their jobs, but rather simplify the entire process.
Mobile is no stranger to such trend and mobile publishers have already dedicated a large sum of their strategies on programmatic for mobile. But as we already noted above, any new norm come with its challenges, and the infographic below from DataXu does a great job at identifying those.