Mobile OTT Marketing – WeChat for Brands 2014

The 19 Billion acquisition of WhatsApp from Facebook created a new era for the OTT (Over The Top) messaging ecosystem. Since then, a plethora of OTT messaging applications launched and some existing messaging solutions got enhanced with new features (m-commerce, multimedia content etc) transforming OTT messaging into one of the most attractive trends in the mobile market industry.

The below presentation by Chris Baker, explores WeChat, a Chinese based social media and messaging application, on how brands use it to interact with their audience. Currently WeChat counts more than 600 million active users with 80% penetration in China. But more on that below:

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