Happy Summer everyone!! Just before we break for some long awaited and well deserved summer vacation, we wanted to send you off with some beach time reading to get you thinking!
Our smartphones have become an integral part of our purchase life-cycle. This is a fact. On the other hand, mobile data is shared constantly with users freely sharing location and preferences. What the most retailers have failed to do yet, is to marry the two. The infographic below shared by Retail Customer Experience and sponsored by ISIS, shows the evolution of consumer trends in retail over mobile and the challenges faced by the retailers.
Compliments of RetailCustomerExperience.com