Summer is here and the mobile market keep attracting our attention with interesting news and announcements. This week Ad server turned 19, InMobi launced an “emotional” platform while Yahoo proceeded with a new “Data” related acquisition. In the meantime the social media giants set their sites on m-commerce features that proves to be a potential move for every mobile player.
Happy Mobile Reading!
- Mobile advertising turns emotional: InMobi recently launched a new solution aimed to take advantage of ‘gamers’ emotional states to produce high click-through rates on advertisements in their games.
- Happy Birthday!: The Ad server turned 19 last week, and talks about Ad server 2.0 are growing. Of course mobile is playing a big role the development of the Ad server as we know it.
- Social Media & mCommerce: Facebook and twitter are trying to capitalize on m-commerce with “shopping buttons” on their news feeds. While twitter acquired another payments start-up, Facebook added a buy button for online purchases.
- Twitter as chat application: It is rumored that Twitter will roll out a new feature where the direct message feature will work as a chat application.
- Facebook’s mobile advertising doubles its profits: Facebook announced 61% annual revenue increase for the Q2 with about two-thirds of the total revenue to come from the mobile channel. Additionally, the company counts 399 million users who login from mobile devices only.
- It’s all about the data: Yahoo!, the online search giant announced the acquisition of mobile insights and analytics company Flurry. Yahoo! a mobile first company, per Marissa Mayer, closed the deal with north of $200 million.
- New kid in the block: Leadbolt, a global discovery and magnetization platform for mobile app developers and marketers, has announced a mobile advertising exchange platform Leadbolt Connect, The Next Generation Direct Deal Marketplace.
- Mobile and Video dominate in RTB: Mobile and Video Ads Sales are expected to account more that 50% of the total digital sales by 2018. Visualization and mobile lead the programmatic advertising market.
- Global Tablet sales is expected to grow 38.8% from 2011 to 2015.
- 45% of U.S. online adults use smartphones and 25% use tablets to access social-media sites at least once per week.
- About 67.8% of US ads in 2018 are expected to be via mobile
- More than half of all Internet ads worldwide are expected to be served via mobile devices.
- What is the the future of payments? Another excellent read from businessinsider . Check the slide deck here.
Categories: Weekly News