Welcome to another weekly mobile news post. We decided to change the release date of our report from Mondays to Thursdays as it gives us the opportunity to reflect the most up-to-date information and news that took place during the week.
This week we captured news on payable ads (new trend?), wearable devices and glorious partnerships. Seat back, read and enjoy!
- Mobile Sharing: Based on the latest sharing trends report twitter and Pinterest are leading the mobile share while users keep sharing basically from their mobile devices.
- Samsung, Dell and Intel team up: 3 technological giants are working together to establish the Open Interconnect Consortium, an Internet-of-things industry standard to enable communication between smart devices. More details www.openinterconnect.org
- Xiaomi rules China: The Chinese smartphone manufacturer continues to see incredible sales growth with more that 15 million devices in Q1. Interestingly, Xiaomi users in China spent 7% more time in apps compared to iPhone users, which is the 1st time that Android overtakes iOS on device engagement.
- Location Location Location: Mobile advertising has seen an increasing growth on Ads that are location based. Such is not new, however it is a hot topic amongst marketers. Whether location data passed to advertisers are accurate or not, is a question that we need to answer on another instance.
- Test before you serve: During MobileBeat 2014, Appboy announced that can test six variants of an Ad at once. Appboy’s multivariate testing helps app developers and marketers try out combinations of messaging, then measure the impact of each on metrics like conversion rate, clickthrough rate, and revenue generated.
- Wearable from AT&T: The 2nd largest US carrier is expected to launch a wearable device that will work with or without a cellphone. At the same time Adidas launches it’s version of wristband.
- Twitter rules World Cup: The world cup game between Brazil and Germany became the most discussed twitter topics with more than 35.6m tweets.
- Playable ads: What about playing a mobile game before you download it? mNectar has raised $7 million in funding for its new ad platform that aims to improve purchase experience for shoppers.
- Wearables for Kids: LG recently announce KizON a new wearable device for kids which is able to provide real-time location information on a smartphone or tablet.
- More 37% of online store visits came from mobile
- During the World Cup semifinal with BRA vs GER users shared posts 580K times per minutes
- 51% of email opens now happen on a mobile device.
- Meet Google’s Project Tango(Video) that aims to use mobile devices as tool of interaction with the enviroment. Tango project as part of the instore shopping experience: