Welcome again to our weekly roundup with the best news from the mobile marketing industry. Twitter’s m-commerce features, the latest “video” acquisition from Facebook , a new messaging concept from Hipe and the first web site on Instagram stand out from the top weekly news.
Happy Mobile Reading!
- Twitter for shopping: Twitter is experimenting with a new m-commerce feature which enables Twitter users to purchase products from their mobile device. “Buy Now” button appeared for limited period and only on the mobile version. Definitely the purchasing feature to Twitter’s timelines is a great move from the social media company.
- IoT becomes a reality thanks to Google: Not surprisingly Nest, the smart thermostat company owned by Google, opened its platform to 3rd party developers and devices usher in a new era of Internet-Of-Things. Logitech, Mercedes-Benz and Whirlpool partner with Nest to connect their devices with the smart thermostat. Check an interesting video.
- Mobile Ads surge: Based on a recent report from eMarketer, mobile advertising revenue is expecting to surpass radio, magazines and newspapers representing nearly 10% of all media ad spending by the end of the year.
- Facebook buys LiveRail video Ad exchange: Facebook continues to dive into the digital advertising market by acquiring the ad video technology firm LiveRail that offers advertising solution for video publishers. The social media giant keeps investing in programmatic advertising networks. Based on ComScore, LiveRail was the top U.S. video ad property in March 2014 !
- Voice messaging in iWatch: Following the announcement of iOS it is rumored that Apple’s smart watch will support voice messaging similar to the OTT (Over-the-top) messaging apps like Whatsapp, Line etc.
- New concepts in the OTT market: Hipe, a new mobile messaging app introduced a new concept of interaction between users. Particularly Hipe friends have 99 seconds to respond to a message after reading it, or otherwise the content will disappear. Obviously OTT players are looking for funny and attractive ways to engage their audience.
- 68% of people would like to receive offers via text message
- US adults spend an average of 2 hours 51 minutes per day with mobile devices
- The Russian division of IKEA launched the first mobile catalog on Instagram. Check the amazing concept http://instagram.com/ikea_ps_2014