Top Mobile News: Twitter acquisition, Cannes Lions winners and mobile radio


Mobile Marketing Stand weekly roundup is back to give you an overview of the most important updates in mobile marketing industry. Let’s see the latest acquisition from twitter, how mobile dominates advertising spending, who are the mobile winner in Cannon Lions awards and a very interesting mobile radio campaign.

Happy Mobile Reading!

  •  Social Media drives ads spending: One of the largest advertising and marketing companies in the world, WPP plc, reported that is planning to double i’ts spending on Twitter to $100 million compared with $50 million in 2013. Similarly the company announced in 2012 that would double its spend on Facebook to $200 million.
  • Mobile dominates advertising market: Based on a new report from Business Insider the annual mobile advertising growth will reach the 110% between 2013 and 2014. Not surprisingly the second most potential advertising asset is video ads with the online video ad revenue to reach nearly $5 billion within 2016.
videogrowth_bii

Image via Business Insider

  • Cannes Lions Mobile Winners: The annual Cannes Lions awards for professionals in the creative communications took place last week and the big winner was Nivea protection Ad. Check the winners ( gold, silver, bronze) here.
  • Twitter acquired SnappyTV: In an effort to create a unified broadcasting platform Twitter announced the acquisition of SnappyTV,  a SF based startup for editing and broadcasting real-time video clips across the web and social media channels.
  • From Smartphone to Smart-Home: Nest – a Google affiliate- acquired Dropcam an internet and wireless camera company to support it’s plans for smart-house. We are expecting more similar moves in the future while the internet-of-things is becoming the next big trend.

Stats:

Bonus:

  • What about creating a mobile radio station not only to entertain people in rural areas but also to promote voice ads? Check the campaign that Unilever launced in India.
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