Happy Summer! Welcome again to our weekly roundup with the best news from the mobile marketing industry. Augmented reality Games for Google Glass, a new exchange ad deal and sharing option in WhatApp stand out from the top weekly news. Also, we keep our eyes on yesterday’s Apple WWDC 2014 where company unveiled iOS 8 and OS X 10.10
As always feel free to share your thoughts!
Don’t miss our latest quest post by Steve Wick, Founder & President, MobSoc Media about the native ads!
- Google Glass Games Coming soon: Blippar, an augmented reality advertising company launches its SDK platform that offers a new way for developers to create augmented reality games for Google Glass. These games could activate when you look at an object and use Google Glass to interact with it.
- Goodbye and Welcome Android: While Microsoft’s watch will support Bluetooth notifications from Android and iOS handsets, Samsung it is rumored to replace the Android software with Samsung’s own Tizen.
- WhatsApp sharing button: Many US publishers have already started to experiment with WhatsApp sharing button for mobile. Based on the first results from USA Today’s sport (FTW) and Feedbuzz mobile site the messaging application managed to increase users share activity up to 20%.
- Targeting and personalization is the key: Based on a recent study from Urban Airship, targeted messages (e.g. push notification) produce 293% more responses than broadcast messages.
- A new Ad exchange deal: Inmobile and its mobile ad networks is partnering with Rubicon Project, company that helps advertisers buy and sell ads programmatically, to launch a new exchange which will sell both native mobile ads and banners. Both companies aim to create a solid Mobile Ad Exchange to rival Google, Twitter and Facebook ad networks.
- Digital Ad spend in Europe: Digital advertising spending in Europe rose 11.9% last year(2013) and UK placed on the top of the list above Germany and France. No surprisingly mobile advertising showed a significant rise, 128.5% higher than 2012.
- More than 40% of Twitter users worldwide will be in Asia-Pacific by 2018. (infographic)
- Mobility is saving U.S. small business more than $65 billion per year
- E-commerce and the future of retail (Slide-deck).
Categories: Mobile Marketing