Top Mobile News: Google Glass Games, goodbye Android and WhatApp Share button


Happy Summer! Welcome again to our weekly roundup with the best news from the mobile marketing industry. Augmented reality Games for Google Glass, a new exchange ad deal and sharing option in WhatApp stand out from the top weekly news. Also, we keep our eyes on yesterday’s Apple WWDC 2014 where company unveiled  iOS 8 and OS X 10.10

As always feel free to share your thoughts!

Don’t miss our latest quest post by Steve Wick, Founder & President, MobSoc Media about the native ads!

Windows-Smartwatch

Image via Mashable

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  • Targeting and personalization is the key: Based on a recent study from Urban Airship, targeted messages (e.g. push notification) produce 293% more responses than broadcast messages.

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Stats:

Bonus:

  • E-commerce and the future of retail (Slide-deck).
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