Mobile influence of the purchasing decision on moms


Gone are the days where mobile was a gadget for the tech-savvy professionals with busy lives. We are now bound to our mobile in any way. Mobile advertising is expected to surpass online ad spent by the end of the year. mCommerce is on the rise and so do house moms with regards to mobile shopping.

We came across a very interesting infographic on the key drivers to moms using smartphones when it comes to purchases. How does mobile affect their purchase decision? What’s they value on mobile and what are the actions taken prior finalising their purchase?

An infographic based on a research conducted by Alliance Data is about to answer all the above questions. 

Infographic via Alliance Data.

The Mobile Mom

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