Top Mobile News: Blackberry open OS, Emu & mobile metrics

Here we are again with the top mobile weekly news.  In our weekly post we collect the most interesting news and rumors in the mobile marketing industry.

Happy Mobile reading and, as always, feel free to share your thoughts.


  • Most Popular Mobile Metrics: What metrics marketers use to evaluate a mobile campaign? According to the latest edition of Chief Marketer’s Annual Mobile Marketing Surveyclickthroughs (58%), mobile traffic(43%), messaging(28%) and ad impressions(27%) are the top mobile metrics that marketers us to gauge the impact of a mobile campaign.
  • Mobile Traffic Leaders:  Based on a recent report from Sandvine, Facebook and Youtube dominate mobile traffic in South America with 17,26% and 14,75% respectively. Indeed social media and visualization (images, videos) play a vital role for an effective mobile campaign.Statista-Infographic_2244_breakdown-of-mobile-traffic-by-application-

(Thanks to the statista team for letting us use their chart!)




  •  Is Emu the next OTT player? Emu is a new messaging application that based on an intelligence algorithm that understands the context of messages and allows user to set reminders, share location buy tickets etc. Emu iOS application is now exiting beta version and is available for free download on iTunes. Check how application works:

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