Here we are again with the top weekly news in mobile industry from “Mobile Marketing & Advertising” team. Let’s have closer look on our weekly roundup.
Happy mobile reading!
- Apple to acquire Beat: What about a reinvented iTunes solution and a new music streaming service? Apple is rumored to acquire Beat a maker of headphones and provider of a music streaming service. As it is reported the acquisition cost will be near $3.2 billion which would be Apple’s largest acquisition ever. Probably this is “wearable” move.
- Yahoo! joins OTT market: It is clear that since its current CEO arrival, Marissa Mayer, Yahoo has transformed its business and significantly increased its revenues. Recently, on NY TechCrunch Disrupt conference, Marissa focused around the importance for Yahoo! on focusing in mobile while building the best apps available. A late but impactful turn by the search giant. At the same time company officially joins the attractive OTT market by acquiring the OTT messaging company Blink.
- 2 horse race: Apple and Samsung dominates the smartphone market’s total operating profit during the first quarter based on a recent report from Canaccord Genuity.
- Facebook Audience Network: Facebook’s latest real Ad Network missed the world mobile from its description. Facebook has been reportedly making over 40% of their revenue from mobiles. So you would expect them to focus their Ad Network initiatives on mobile. However, early comments are questioning its core score.
- Pinterest joins Social Media Ads network : As it expected Pinterest announced its first retail clients for its promoted Pins (Ads). Below graph describes how fast social-native ad spend is expected to increase by 2017.
- 71% of UK shoppers currently own a smartphone and 78% say that they will own one by the end of 2014.
- 72% of mobile ad impressions in the UK coming from apps, compared to just 31% globally.
- 40% in UK book a table on mobile.
- Technological community is expecting the the world’s biggest ever tech IPO from Alibaba. Check 30 amazing stats on China’s ecommerce giant