Welcome again to our weekly roundup with the best news from the mobile marketing industry. “Sync” platforms that serves ads on both mobile devises and TV screens, the new strategy behind Foursquare split and the messaging feature in Snapchat stand out from the top weekly news.
Happy mobile reading and as always feel free to share your thoughts.
- New Ad platform syncs up mobile & TV Ads: Xaxis a media company with it’s own programmatic and technology platform is aiming to introduce “Sync,” a product which will give advertisers the ability to serve ads on TV watchers’ mobile devices while their TV screens air the corresponding commercials. Considering that most of the mobile users are using mobile devices while they are watching TV (multi-screen) this is a very interesting approach. However the prediction model (satellite data, wifi, device usage etc) still remains a big challenge and risk.
- Foursquare splits into two apps: Foursquare is moving to a more mainstream direction with the launch of Swarm, a new application featured with the well known social check-in feature. Foursquare application that will be redesigned shortly will continute to provide recommendations on local businesses and restaurants similar to the closer competitor Yelp.
- Yelp’s Revenue surges: The San Francisco-based company Yelp that counts more that 100 million active users reported 66% increase in Q1 with revenue at $76.4 billion.
- Snapchat join OTT community: Counting more than 70 million Snapchat officially joins the growing OTT (Over-the-top content (OTT) community with the new release of the app that includes video calling and instant messaging feature to its services.
- Opera acquired rich media company apprupt: Opera software reported 40% increase in Q1 and announced the acquisition of apprupt, a mobile startup that focuses on rich media advertising. The Germany based startup will become part of Opera Mediaworks advertising unit.
- New Native Ad networks: Mobile advertising is growing rapidly with great opportunities for marketers and publishers. While we are entering a new advertising era Twitter(MoPub) and InMobi announced their new native ad platforms.
- Tablet Market in mature phase: It seems that tablet market is gradually entering a consolidation phase. Apple’s tablet loses market share (32,5%) while the main competitor Samsung had 32% annual growth. Check the full tablet market share here. In the smartphone market Samsung is leading with 30,2% market share while apple and Huwei follows with 15,5% and 4,9% respectively.
- By 2018, mobile video will represent 69 percent of all mobile traffic.
- The open rate of SMS is 98% compared with 22 percent for emails.
- 72% of consumers watch video on their mobile phone.
- Do you have questions about the mobile marketing terms? Check an interesting list of definitions.
Categories: Weekly News