Happy Monday everyone! Here we come again with our latest mobile weekly news roundup that aims to give you an overview of the the most interesting news in the mobile industry. Enjoy!
- Mobile Video Ads : Based on a Video Ads study from Mobile Marketing Association 75% of spot videos get served in mobile apps. Another interesting finding from the MMA study is that non-skippable 15-second sport videos have a completion rate of 92% compared to just 9% for spots that had the skip option available.
- Nike and iWatch?: Nike decided to rethink their plans about the wearable device Fuel Band and focus basically in the development of fitness software solution similar to Nike+ application. However it is rumored that company will partner with Apple to launch the long-rumored iWatch.
- Facebook enters fitness market: As expected, last week Facebook announced significant improvements in the 1st quarter 2014 results but in parallel acquired a Helsinki based company ProtoGeo Oy that launched the fitness app named Moves (www.moves-app.com). Wearable and fitness are becoming the most interesting trends in mobile industry. More to come soon!
- Premium Video Ads from Facebook: During Facebook earning call last week, the company announced that they will develop premium video ads, as well as ads on Instagram. The company is trying to enhance and expand it’s ads network while the 59% percent of Q1 ad revenue came from mobile (image via).
- Microsoft 1st Nokia ad: Just one week after the official acquisition of Nokia mobile from Microsoft, the company released its first Nokia( Microsoft Mobile) promo video. Check out the ad titled “Not Like Everybody Else”.
- Mobile Addicts: Do you launch mobile apps more than 60 times per day? If yes then you are a “Mobile Addict”, a mobile user who launches apps 6 times more per day than the average user. The below graph represents the basic mobile usage of a “Mobile Addict” vs the “Average mobile user”. Surprisingly females are more keen on sport than males!
- Programmatic buying to dominate app advertising: According to Nexage, programmatic will take over mobile and mostly apps, as they see an increase of 50 per cent of spend on its ad exchange by the end of 2014, rising to more than 90 per cent in the near future.
- Mobile ads will grow by 56% growth in 2014 and 48% in 2015
- Global tablet shipments drop 30% in the 1st quarter of 2014
- In 2014, US adults will spend 23.0% more time with mobile on an average day than in 2013
- 36% of top UK advertisers don’t have a mobile site
- By 2015 total mobile ad spend will rise to $33.1 billion
- SAP gives an overview of what is happening in the mobile market in the EMEA region:
Categories: Weekly News