Top Mobile News: Nike iwatch & Facebook in fitness market

Happy Monday everyone! Here we come again with our latest mobile weekly news roundup that aims to give you an overview of the the most interesting news in the mobile industry. Enjoy!

  • Microsoft 1st Nokia ad: Just one week after the official acquisition of Nokia mobile from Microsoft, the company released its first Nokia( Microsoft Mobile) promo video. Check out the ad titled “Not Like Everybody Else”.
  • Mobile Addicts: Do you launch mobile apps more than 60 times per day? If yes then you are a “Mobile Addict”, a mobile user who launches apps 6 times more per day than the average user. The below graph represents the basic mobile usage of a “Mobile Addict” vs the “Average mobile user”. Surprisingly females are more keen on sport than males! 04_persona_addict_hires_v1b-resized-600
  • Programmatic buying to dominate app advertising: According to Nexage, programmatic will take over mobile and mostly apps, as they see an increase of 50 per cent of spend on its ad exchange by the end of 2014, rising to more than 90 per cent in the near future. 



  • SAP gives an overview of what is happening in the mobile market in the EMEA region:

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