Here we are again with the top mobile weekly news. This time with a slight delay because of the long holiday weekend across the world. This week we give you an overview of the hottest news in the mobile marketing industry.
Happy Mobile reading and, as always, feel free to share your thoughts.
- Mobile payments from Apple: It is rumoured that Apple is interviewing people to develop it’s own mobile payment solution to help users to purchase physical products using their iPhones.
- Telefonica joins mobile ads business: The Spanish operator announced it is teaming up with GSO Capital Partners (BlackStone) to launch the first mobile advertisingexchange to be owned by a mobile operator. The new company, named Axonix(www.axonix.com), it will be based in London and operate independently from Telefonica. Obviously this is a smart move.
- Traditional vs Digital Ads: According to a survey from Adroit, millennials believe that digital ads are more effective in comparison with the traditional ads. Interestingly TV remains a strong influence in perceiving and valuing a brand, followed by social and online ads.
- Facebook’s Ad Network is getting revealed: Facebook is ready to officially announce its mobile ad network at its “F8″ developers conference in San Francisco. With the mobile ads revenues reaching $1.24 billion in the last 2013, mobiles ads are gradually becoming the core business of the social media giant. Let’s see if marketers are willing to invest on the Facebook ad network. At the same time “Nearby Friends” Facebook will be able to track your location and provide location based feeds and ads.
- Twitter introduces in-app advertising: Following its MoPub acquisition, Twitter announced that its new mobile advertising application will now be able to reach over 1 billion users. A number only Facebook was able to reach until now.
- Microsoft Mobile: The $7.17 billion deal between Nokia and Microsoft will be officially completed on Friday, 25th of April with the new hardware entity to be re-branded to Microsoft Mobile.
- UK is leading in mCommerce: Based on a study, 32% of the entire UK population made purchases on their smartphones on a monthly basis. Sweden and Germany closely followed with 19% and 15% respectively.
- Wearable by Google is real: Google filled a patent for a micro camera in a contact lens. I am wondering how long will it be until advertising breaks into this technology as well.
- 42% of Americans own a tablet and 58% own a smartphone
- Yelp and Foursquare count up to 165 million users
- 33% of businesses are NOT using mobile marketing strategies
- Mobile internet access enabled by smartphones and tablets has nearly doubled the amount of time spent online since 2010
Categories: Weekly News