Here we are again with the top weekly news in mobile the industry from your favorite “Mobile Marketing & Advertising” team. News this week include: mobile keeps attracting marketers, voice activated ads, Google as MVNO, mobile engagement in social apps and even more in our weekly roundup.
Happy mobile reading and don’t hesitate to let us know what you think.
- Facebook is prepared for the OTT war: As we are coming closer to the OTT “war“, Facebook updated its iOS messenger with a new version that enhances free voice service calls adding groups and message forwarding features. At the same time, we are expecting WhatApp to roll out its free voice call within the next months. More opportunities and changes are coming in the OTT (Over-the-top) messaging market.
- Research by the Marketing Institute of Ireland and O2 Media, found that 65% of all marketers are now shifting their budgets from traditional advertising initiatives to focus on mobile. In addition, 75% of the same audience believe that mobile marketing gives them an advantage against their competitors, while 58% see location based advertising as the next big thing. I don’t blame them.
- Talking about Location Based Services, which company do you rely on for your local business search? There is a great study that identifies all pros and cons of Foursqaure and Yelp! as well as which one does the trick for end users. At the end of the day both platforms are an example to follow on location targeted advertising; if they ever decide to move down such path.
- Is Google the next US MVNO?: Google is rumoured to launch a wireless network aiming to bring both voice calling and internet connectivity to mobile devices. The technology giant has already built its own wireless network (Google Fiber) that is currently available in Kansas, Texas and Utah. Google as a MVNO(Mobile Virtual Network Operator)may partner with Verizon to offer a combination of Google Fiber and Verizon mobile spectrum.
- Are Voice activated ads the next big thing for mobile advertising? Publishers such as National Public Radio and Tribune Co. are betting on such service, believing that most of the music listening happens on the background, and therefore click-through rates drop. What if users could activate and interact with an Ad with voice? I am both excited and petrified.
- Native Ads vs Programmatic. I would argue (maybe in an upcoming post?) that can both play on the same side. However new research places them head to head on the altar of mobile advertising effectiveness. Programmatic is surging mobile Ad sales, however it is Native Advertising that made Facebook so successful in mobile Ad sales.
- Social App drives mobile engagement: Vine just announced private messaging options as an answer to Snapchat and Instagram’s Direct image messaging feature.
- Social Networks go mobile first: Based on the latest annual report “Digital Future in Focus” from ComScore the major social networks are seeing most of their traffic coming from mobile devices.
- Mobile Marketing spending in Spain increased 19.9% in 2014. However mobile advertising hasn’t taken off as rapidly (4% of total $1.1 Billion digital spending)
- 83 million U.S. mobile users don’t have a smartphone and 157 million do not own a tablet.
- During last year smartphone penetration reached 65%, whilst tablet penetration reached the 34%
Categories: Weekly News