Welcome to another week of mobile news. This week we are back on track with the latest news and updates from the mobile marketing sphere. Without further due:
- BBM a core business for RIM: During last week, the Canadian firm posted its fourth quarter results, revealing a quarterly operating loss much smaller than analysts expected. Additionally BBM (BlackBerry messenger) has reached 85 million monthly users and 113 million registered users across the mobile operating systems. With BBM application, RIM aims to create a profitable core business through an Ad network that offers sponsored posts and stickers.
- Facebook the mobile company: Following yet another headline-worthy acquisition, Facebook’s CEO Mark Zuckerberg announced that the company has more than 1 billion active mobile users with Instagram counting over 200 million. According to eMarketer, nearly 35 million people in the US accessed Instagram through their mobile at least once per month in 2013.
- New York Times meet mobile Ads: New York Times Now is the new, paid mobile app for iPhone and iPod that will be launched on April 2 with monthly subscription cost of $8. Premium content and “paid posts”, a New York Times term for native advertising, will be available for the mobile users.
- Intel invests on wearable technology: Recently Google announce the first wearable OS the “Android Wear“, while Apple is rumored to be working on a smartwatch. At the same time Intel announced the acquisition of Basis Science. A company behind the Basis Band health tracker. Check our latest post about advertising in wearable technology.
- Twitter iOS redesign: In an effort to increase mobile engagement, Twitter is testing a mobile redesign for iOS. While Instagram approaches Twitter-level market share in U.S., the migroblogging platform aims to focus on the visual elements e.g images, videos and the user content e.g tweets, favorites etc.
- Twitter real-time music charts: Twitter is ready to release a new app-install advertising product to encourage app downloads within the tweets feeds. More interestingly Twitter and Billboard announced “real-time music charts” a music service that ranks tracks and artists based on twitter data. The charts, which will launch in the coming weeks, will track music conversations among twitter feeds.
- Indian mobile data raise 87% during 2013.
- 80% of the US companies have a mobile strategy.
- Microsoft freemium app for office is the most popular free iPad app globally.
- 37% of U.S. consumers own a tablet, smartphone and laptop computer.
- Mobile in-app Ads are growing at about 60% a year and are expected to surpass PC online display Ad revenue by 2017.
- Native mobile advertising spent to reach over $5B by 2017.
Is mobile the future? How wireless technologies transform the mobile landscape. Below video captures the basic milestones of the past year.
Categories: Weekly News