Everybody within a consumer focused business loves stats. For various reasons stats are the driving factor for any given activity, from product managers to sales executives. Lately, and given the expansion of technology and the consumer focus on mobile screens, marketers have found themselves “married” with spread sheets, data charts, and bar graphs. The future of a digital marketer heavily depends upon the effectiveness of their data collection skills, analysis, and industry predictions.
The New Jersey Institute of Technology launched a very interesting infographic on the evolution of the technology and its effects for marketers. The infographic focuses on user trends providing a clear picture of what users and consumers want. The growth of brand engagement through such technologies has made future marketers dependable on information technologies and big data analytic tools in order to survive. Are you a marketer? You better start investing in such tools, or shift your profile to a data oriented approach.
Infographic source: New Jersey Institute of Technology