Just a day late (our deepest apologies), but Mobile Marketing & Advertising weekly recap is here to give you an overview of the the most interesting news in the mobile industry.
Happy Mobile reading and don’t hesitate to let us know what you think.
- Mobile data surge in US: During the final quarter of 2013 mobile data services revenue accounted more than 50 percentof revenues for wireless companies generating almost $90B. While mobile users are looking for flexible and high quality data services, US carriers have set mobile data as the number one priority on their business road-map.
- Facebook’s auto-playing video Ads: Facebook is rolling out 15-seconds auto-playing videos that will populate users’ screens. Videos will appear in user feeds muted and as soon as user user taps on it video ads will expand and un-mute. Do you think that Auto-playing video Ads can improve user engagement?
- Mobile innovation from Starbucks: Starbucks keeps investing on mobile platforms and solutions that significantly increase user engagement and loyalty. In an effort to optimise their mobile payment system, Starbucks will add two new features to its iPhone app on March 19. Those services are the so-called “Digital Tipping” and a new “Shake-to-Pay” feature.
- Windows overtakes Blackberries: Based on the latest (January 2014) U.S. smartphone subscriber market share, Windows Phones surpassed BlackBerry in the U.S. smartphone market by 3,2% market share. With regards to mobile applications, Facebook App (77.6%), Google Play (52.4%) , and YouTube (49,7) are featured at the top of the list.
- “Click to call” button from Twitter: The microblogging platform is testing a beta “click-to-call” button which will allows mobile users to interact with the platform by calling the advertisers directly. This is an interesting approach from Twitter that aims to leverage user engagement in local advertising markets like restaurants , shops etc.
- Mobile Travel & Tourism Awards: In a dynamic travel market mobile travel services keep attracting a large number of investors who are on the hunt to invest into travel companies. Check here the shortlist for the Mobile Travel & Tourism Awards where booking.com got listed in 3 categories.
- Top 10 Tech Predictions for 2015: Mobile data and mobile communications dominates the list of the top technology trends.
- 32% of UK consumers make purchases on their smartphones. This is compared to just 8% in France, 15% in Germany and 19% in Sweden
- 65% of tablet owners use their tablet while watching TV at least once a week.
- China counts almost 700M smartphone users.
- If you want to produce a great ad, produce a unique emotional experience
Categories: Weekly News