It has turned one of my favorite routines. On a daily morning basis I check the news and then i dig right into what’s trending in mobile. From time to time I stumble across exciting stats in the form of a beloved infographic. As a stats cruncher that I am I wanted to share the latest gem. This time I came across a very interesting infographic from WebDAM Solutions that tries to shape the landscape of mobile marketing in 2014. The study steps on the great expansion we show during 2013 that sets the grounds for the year to come.
Mobile is changing continuously, consumers adopt to the latest trends and technologies by the hour resulting in a greater reach and opportunities for marketers. Mobile marketing revenues in the US only is set to exceed $400B; a 190% increase from 2012. To top this, mobile marketing campaigns now employ a broad selection of tactics including, apps (45%), location-based (58%), mobile search (59%) and more.
Without further due: